Who am I?

I am a UX designer born in the East but settled in the West. Currently, I am located in London.

I'm a systems thinker and strong empathiser. I care about user value, clarity, and transforming complex challenges into intuitive products. I enjoy tackling complicated problems from start to finish, from initial user research, conception to high-fidelity prototyping. My favourite moments are discovering the unknowns about business and humans, and working with stakeholders and engineers to bring a solution to life.

An MBA and HCID graduate, looking for opportunities with high impact, driven teams and great culture.

UX designer Hui's Portrait
I'm not affiliated by any means. If you want to know more about what I do and get in touch, please feel free to drop me an email.